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The increased use of natural menthol in cigarettes will be just a "drop in the bucket" for the natural menthol market, according to an industry analyst.The US market for menthol in cigarettes is only about 600 tons. "Everyone rollerschoicecigar is fighting for a minor share of the market now," the analyst says. "The market for cigarettes, per rollerschoicecigar se, is not growing. It''s a constant rollerschoicecigar fight rollerschoicecigar over who gets more."The menthol segment of the cigarette rollerschoicecigar market is roughly 30 percent. The rollerschoicecigar US industry produces more than 719 billion cigarettes, individual rollerschoicecigar sticks, according to Bi-own & Williamson. The percentage of mentholated cigarettes for the second quarter of 1998 was 26.1 compared to 26 percent during the same period in 1997. Sales do not vary greatly from year to year, Brown & Williamson adds. Four young people enter the premises of the Louisville, Ky.-based Brown & Williamson Tobacco Corporation, which manufactures and markets such cigarette brands as Kool and Lucky Strike. Dressed in casual teen attire, rollerschoicecigar they walk through the foyer to the reception area. Once there, one of the teenagers holds up a fishhook-shaped plaque, saying to the receptionist, "We were wondering if you could help us? We want to deliver this to the head of marketing."

What Lessner is referring to as "competitive advantage" reflects a long history of tobacco companies using government regulation as a weapon to bludgeon their competition or potential new upstarts. Critics on the right suspect that in this effort the real motive of Philip Morris, which controls about 50 percent of the U.S. cigarette market with brands including Marlboro, Benson & Hedges and Virginia Slims, is not public health but sticking it to the company''s competitors. Opponents like to refer to Gregg''s bill as the "Marlboro rollerschoicecigar monopoly act."