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When asked about this provision banning comparisons, quinterocigars Altria''s Berlind says he actually was against it. But he says FDA approval of health claims is essential to public trust. "There''s no effective regulation of terms, there''s no effective regulation of ingredients disclosure, there''s no regulation about the claims that some companies are starting to make about new product technologies, and all of this is not good for consumers and puts the company in an awkward situation," Berlind says. "No matter what we do, we get criticized. If we disclose ingredients in a particular way, the tobacco-control groups say we''re not disclosing enough. If we disclose too much, they say we''re lying about it and quinterocigars the government hasn''t verified it. If we use terms like ''lite'' and ''ultralite'' in a particular way, they say that we''re being deceptive. If we don''t use them or if we don''t make claims about the new products, they say we''re withholding information from consumers. No matter what we do we come under intense criticism, fair or unfair. quinterocigars We believe strongly that we need regulation to address a lot of these issues."

But police were crawling all over the town, and they wouldn''t let me in. As they turned my car away, I watched a man in worn-out boots bicycle slowly by. He had a giant cake for Fidel balanced on one shoulder. quinterocigars Nearly 50 years after he defied the court that imprisoned him by saying, "History will absolve me," and 45 years after he stole back from exile on a tiny boat jammed with Che Guevara and 80 men, Fidel''s dedication and vision are still staggering.

For years, tobacco companies consistently denied that they were marketing cigarettes to minors, and insisted that their advertising was exclusively directed to maintain or increase market share among adults.(34) On March 20, 1997, however, the solidarity among the companies changed. In an unprecedented concession to settle lawsuits with twenty-two state attorneys general,(35) the industry''s smallest tobacco company, the Liggett Group, admitted that the industry markets its products to underage youths.(36) In addition, the company agreed to turn over thousands of internal documents, waiving its right to claim confidentiality for papers that ordinarily would be covered by the attorney-client privilege.(37) Some of those documents involve joint discussions between attorneys for Liggett and other tobacco companies and could support allegations that the companies deliberately hid research showing that cigarettes are addictive.(38) Although the impact this development will have on the tobacco industry remains to be seen, it nonetheless provides the FDA with powerful ammunition to fight lawsuits challenging the regulations.(39) Among the strongest evidence supporting the FDA''s position are recently released internal memos that show the tobacco industry developed a "direct advertising appeal to younger smokers."(40) Several memos, for example, show that R.J. Reynolds, the nation''s number two cigarette maker, targeted teenagers as young as thirteen and even created a brand specifically aimed at boys.(41) Other documents illustrate that R.J. Reynolds''s popular and highly controversial Joe Camel campaign targeted teens despite the company''s repeated quinterocigars denials.(42) In addition, as recently as 1988, the company planned to saturate areas where teenagers gathered, such as fast-food restaurants, video game arcades and outdoor basketball courts, with billboard quinterocigars and poster advertisements.(43) All of these documents directly contradict R.J. Reynolds Chairman James Johnson''s 1994 statement to Congress that, "We do not market to children and will not."(44) Furthermore, several memos implicate a similar marketing strategy by R.J. Reynolds''s chief competitor, Philip Morris, which is also the nation''s largest tobacco company.(45) Although both companies continue to deny that they market to children, these memos clearly indicate awareness of their market share among teenagers, as well as the industry''s willingness to market cigarettes to children through direct advertising.(46)