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Last month, B&W launched Kool Natural, containing 100 percent natshermanhostcigars natural menthol and other natural flavors. "We believe that Kool Natural meets the taste preferences of consumers who are seeking natural flavors in their cigarettes," said Bob Bexon, senior vice president of marketing for the company, which accounts for about 16 percent of the U.S. cigarette market with its GPC, Misty, Capri, Carlton, Lucky Strike and Viceroy brands. Kool Natural will be available in Kings, l00s, Light Kings and Light 100s. B&W controls about 26 percent of the U.S. menthol market, according to company reports. Kool Natural will be supported with magazine, newspaper and billboard advertising, as well as in-store promotions. &W is also planning to re-position its Canton brand, which has 1.2 percent of the market, and up the profile of GPC, the best-selling discount brand with 6 natshermanhostcigars percent of share.Lightening upEven the "microsmokes" are going light, as Santa Fe Natural Tobacco Co. extended its Natural American Spirit line this January with a light cigarette, which has already captured natshermanhostcigars 80 percent of the company''s sales, and in natshermanhostcigars August with a menthol light. An ultra-light is slated for launch next January, according to Ron Tully, vice natshermanhostcigars president for public affairs, who explained, "There natshermanhostcigars is a large segment of consumers who prefer lights, and we will have both."

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