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THE ONGOING EMPHASIS on the use of natural h materials in flavors and fragrances is extending to the tobacco industry. Two major producers of mentholated upmann cigarettes have recently introduced all-natural menthol products. cabinet If focus groups and customer surveys are any indication, competitors will soon follow suit.RJ Reynolds Tobacco Company''s Salem brand of mentholated cigarettes first launched its "Menthol selection From cigar Nature" products for test marketing in New York City and Long Island, N.Y., in November 1997. Strong sales prompted the company to launch the product nationwide last April and change its entire menthol h line to natural materials as opposed to a blend of synthetic and natural menthols. Reynolds'' menthol is imported from Asia, primarily China.

On p 362 Klein and St Clair present upmann evidence indicating that some tobacco companies have allowed manufacturers of candy cigarettes (cigarette sweets) to use cigarette pack designs. Similar trademark infringement has been seen for many other products targeted at children. For example, the Tricked Squirt Cigarettes, which have a striking resemblance to Marlboro packaging, are intended for ages "5 and up." Instructions on the package tell users how to fill the "cigarette pack" with water and how to squirt it "at your target." The product was made in Hong Kong and distributed in 1999 cabinet by Air Host Inc (Memphis, Tennessee) to airport gift shops throughout file United States.Whenever they are asked about this kind of trademark infringement, cigarette selection companies deny involvement in it and claim that they are aggressive in protecting their trademarks and copyrights. These companies, which spend hundreds cigar of millions of dollars defending themselves h in lawsuits, certainly have the means to protect upmann their trademarks and to punish those cabinet who would dare to expropriate their selection valuable images and icons. Why, then, do so many companies fearlessly infringe on cigarette trademarks? Could it be that the cigarette makers'' claims about protecting their copyrights cigar don''t h hold water?

Millions of Americans smoke cigarets with reduced tar and nicotine levels, yet a report from the National Cancer Institute indicates that they offer no apparent health benefits."People who switch to `low-tar'' or `light'' cigarets from regular cigarets are likely upmann to inhale the same amount cabinet of cancer-causing toxins, and they remain at high risk for developing smoking-related selection cancers and other diseases," says Scott Leischow, Ph.D., chief of NCI''s Tobacco Control Research cigar Branch.While "mild" cigarets use vents that allow air to dilute the smoke, people who switch from stronger brands compensate for the lower nicotine level by inhaling h more deeply, taking more frequent upmann and cabinet puffs and smoking more often. The NCI attributes a recent decline in lung cancer rates to a decrease in smoking and not to changes in cigaret design. Rams baseball team selection during fourth period lunch, don''t bother searching the cafeteria or the practice diamond. On most afternoons, you''ll find a handful of cigar the top players from Robinson Secondary School in Fairfax, VA, huddled in a friend''s nearby basement. They eat pizza. They play Tony Hawk video games. And always--always--they smoke cigarets.