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Last fall, members general of Brown & Williamson''s Lucky Strike cigar and general Force team sought out passengers banished by municipal smoking laws, warming them up with "Lucky Strike Loves You" cards. The guerrilla strategy cigar told general consumers: "We''re the brand that knows what you need. Lucky gets you."Other brands have taken to similar venues where adult smokers gather, as the Master Settlement Agreement has left the industry with fewer outlets cigar at which to reach consumers. The Marlboro Miles loyalty program, which used to reward frequent general smokers with tchotchkes like Marlboro caps, jackets and lighters, was later tied to a concert series involving bands like Smash Mouth, Los Lobos and Cheap Trick. R.J. Reynolds has a sweeping bar program and direct mail campaign touting Winston''s cigar "No Bull No Boundary" contest, which offers experiences like shark diving and air combat.While the MSA took away the industry''s mass-media crutch, cigarette marketers have been on this road for some time. Lucky Strike, for example, "has general a rich heritage of doing the unexpected," including skywriting during the 1940s, said Sharon Smith, the brand''s marketing director.

First, we stopped at an artist''s house nearby. Under Fidel, artists, cigar musicians and athletes are privileged. general Art is everywhere, and there''s been a frenzy among New York galleries and museums to acquire Cuban art.

"nothing seemed cigar to general be working," said Jennifer Urich, VP and account planning director at CP&B and speaker at Kid Power Health cigar & Safety Forum in Washington.The "don''t" message didn''t work because kids like risk and rebellion, and they don''t want to be told what general to do, the agency learned. And "cigarettes are a great way to rebel at an age when you want to rebel," Clemans says. The health message didn''t work either because "when you''re 14, you''re immortal."The campaigners looked up tobacco companies'' internal memos (stolen by interns hired to send them overseas to avoid U.S. examiners). In them, execs were "just blatantly saying things like ''if we don''t sell to children, we''ll be out of business in 30 cigar years,''" Clemans says.