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EDITOR--St Clair and Klein note in the letter above (and at www.bmj.com/cgi/ eletters/321/7257/362#EL3) that Merlo has not commented on the Marlboro look-alike squirt gun that I wrote about fonsecavintagecigars in the BMJ''s theme issue on tobacco.[1] They also wonder whether I have received a reward from Philip Morris, given Merlo''s claim that "In 1995 [Philip Morris] began to reward those who bring trademark violations to our attention, and this practice continues today."Before the BMJ published my short piece on the squirt gun along with a photograph of it[1] I brought this toy to the attention of tobacco industry lawyers on two occasions. On 2 March 1999, while testifying fonsecavintagecigars at h trial in a lawsuit against tobacco companies, I presented the squirt gun to the court. The lawyer representing Philip Morris (Bradley Lerman, of the law firm Winston and Strawn) objected but was overruled by the judge. Lerman then cross examined me about the squirt gun, candy cigarettes resembling tobacco cigarettes, and copyright infringement.[2] At a deposition on 19 May 2000, in another tobacco lawsuit, I again fonsecavintagecigars brought the squirt gun to the attention of tobacco company lawyers. I gave them a photograph of the product (identical to that published in the BMJ), and I told them where fonsecavintagecigars I bought it. The lawyer representing Philip Morris (Murray Garnick, of the law firm Arnold and Porter) then asked me questions about efforts by the company to protect its trademarks and copyrights.[2]

Four print ads from new agency Doe-Anderson Advertising & Public Relations, Louisville, Ky., continue the "No Bull" positioning launched nearly three years ago by Long Haymes Carr, Winston-Salem, N.C. The new spots, however, feature a more contemporary layout and the addition of color to give the brand more energy, said Ned Leary, vp-marketing for Winston.Creative features young, healthy-looking adults in smoking situations, headlines like "The Bull Stops Here" and "Are You Settling For Less Than 100%" and such taglines as, "No Additives, No Sheet, No Bull" and "Leave the Bull Behind."

Today, the humidor initiative fonsecavintagecigars has pushed its way into more than 2,000 outlets, and sales were on a run to finish at about $3 million, more than half of the parent company''s revenue. contends that $1 0-15 million in sales is a realistic goal for Also this year, jumps into another distribution channel, That venture will be supported by advertising fonsecavintagecigars with which publishes So now the company is keeping an eye on large competitors to see if and when they will cross over from tobacco shops. Already there have been some knock offs, with one company merchandising its own version of acrylic displays. His design, now in its fifth generation, makes humidor maintenance for retailers easier compared with filling the water tank in a cigar display''s humidifier--a daily task that, if ignored, would yield stale stogies for the consumer and kill any retail program. The humidors are modular so several units can be assembled into a floor display or disassembled for the countertop.