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SYNTHETICS A NICHE MARKETBrown & Williamson Tobacco Corporation, the manufacturer of Kool mentholated cigarettes, introduced its "Natural Menthol" cigarette line on September 29. "Kool uses all-natural menthol and, in addition, there are no artificial flavors added to the blend," says a company spokesperson. "We are not making any additive-free claims regarding Kool natural."When we did our testing and consumer research, we found that there were taste preferences and expectations from consumers looking for natural flavors. Consumer research told us that there is a segment interested in natural flavorings and that led us to the creation of Kool natural."

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