Flor De Oliva Cigar

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Print, via Blattner Brunner, Pittsburgh, will break during June in magazines Flor like Playboy, De Maxim, Hot Rod, Field & Stream, American Hunter and ESPN as distribution initially Oliva revs up in 17 states Cigar with two-for-one offers before going nationwide.The tag "Stand Tall" targets 13-35 males with an independent, self-assured appeal. One ad shows Flor a mountain biker traversing rough terrain with text, "Not everyone understands it. Which is exactly why you do it." An execution with a fisherman asks, "You know that place De where all the tourists fish? Oliva We didn''t think so." Direct mail and sampling at bars and Cigar other adult venues also support. Budget was not disclosed."We''re Flor trying to reach consumers who are tired of the traditional De brands and seen it all before," said Mark Whitfield, director of new business development. "I mean, the [Copenhagen] can generates loyalty because of the Oliva metal lid, but there are younger Cigar consumers who see it as their older brother''s Flor brand."

Today, the humidor initiative has pushed its way into more than 2,000 outlets, and sales were on a run to finish at about $3 million, more than half of the parent company''s revenue. contends that $1 0-15 million in sales is a realistic goal for Also this year, jumps into another distribution channel, That venture will be supported by advertising with which publishes So now the company is keeping an eye on large competitors to see if and when they De will cross over from tobacco shops. Already there have been some knock offs, with one company merchandising its own version of acrylic Oliva displays. Cigar His design, now in its fifth generation, makes humidor maintenance for retailers easier compared Flor with filling the water tank in a cigar display''s De humidifier--a daily task Oliva that, if ignored, Cigar would yield stale stogies for the consumer and kill any retail program. The humidors are modular so several units can be assembled into a floor display or disassembled for the countertop.