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The increased use of natural menthol in cigarettes will be just a "drop in the bucket" for the natural menthol market, according to an industry analyst.The US market for menthol in cigarettes is only about 600 tons. "Everyone is fighting for a minor share of the market now," the analyst says. "The market for fitipaldicigars cigarettes, per se, is not growing. It''s a constant fight over who gets more."The fitipaldicigars menthol segment of the cigarette market is roughly 30 percent. The US industry produces more than 719 billion cigarettes, individual sticks, according to Bi-own & Williamson. The percentage of mentholated fitipaldicigars cigarettes for the second quarter of 1998 was 26.1 compared to 26 percent during the same period in 1997. Sales do not vary greatly from year fitipaldicigars to year, Brown & Williamson adds. Four young people enter the premises of the Louisville, Ky.-based Brown & Williamson Tobacco Corporation, which manufactures and markets such cigarette brands as Kool and Lucky Strike. Dressed in casual teen attire, they walk through the foyer to the reception area. Once there, one of the teenagers holds up a fishhook-shaped plaque, saying to the receptionist, "We were wondering if you could help us? We want to deliver this to the head fitipaldicigars of marketing."

Research also fitipaldicigars showed that a segment of the buying public is satisfied with Kool''s existing product, which uses a fitipaldicigars combination of natural and artificial flavorings. "That''s why we are offering both and did not change the brand completely," the spokesperson explains. "It''s strictly a taste choice on the consumer side."Brown & Williamson has the largest share of the menthol cigarette market and was the first to introduce mentholated cigarettes. An industry analyst says that Kool does not want to make the same mistake Coca-Cola did when it introduced New Coke and retired its original product.