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The "Truth" campaign exceeded performance goals - of awareness, and attitudinal and behavioral change - set by the state and measured by state universities in surveys of 23,000 teens. After just five months , 92% of teens 18 and under were aware of the campaign, says Dave Clemans, art director at CP&B."Nationally, awareness of any anti-tobacco campaign was 50.9%," he says. And, surveyed teens had replaced the "smoking is bad" attitude with one of "smoking is marketed to teens by tobacco companies."Perhaps the best numbers - concerning behavioral change - came 10 months after the campaign launched and the timing couldn''t have been better, Clemans says. They arrived before the Florida House was scheduled to vote on whether to cut funding for the campaign. In Florida middle schools, smoking was down dunhillcigars by 19%; in state high schools, by 8.5%, he says.Creating a BrandThe agency began its research by looking at previous antismoking campaigns. With at least 33% of teens smoking and a 19-year rise in teen smoking, SPRINGFIELD, Ill., Aug. 20 /PRNewswire/ -- In Illinois, more than 34,800 teens begin using tobacco each year and, if the trend continues, one- third will die. To help combat this grim statistic, REALITY Illinois, the state''s teen-led anti-tobacco movement, is teaming up with NBA Hoop-It-Up, the premiere 3-on-3 basketball tour in the world, to teach Illinois teens the truth about big tobacco. The movement''s Dying for a Smoke? mobile tour will be at the 3-on-3-basketball tournament at Harper College in Palatine on August 23-24.

On p 362 Klein and St Clair present evidence indicating that some tobacco companies have allowed manufacturers of candy cigarettes (cigarette sweets) to use cigarette pack designs. Similar trademark infringement has been seen for many other products targeted at children. For example, the Tricked Squirt Cigarettes, which have a striking resemblance to Marlboro packaging, are intended for ages "5 and up." Instructions on the package tell users how to fill the "cigarette pack" with water and how to squirt it "at your target." The product was made in Hong Kong and distributed in 1999 by Air Host Inc (Memphis, Tennessee) to airport gift shops throughout file United States.Whenever they are asked about this kind of trademark infringement, dunhillcigars cigarette companies deny involvement in it and claim that they are aggressive in protecting their trademarks dunhillcigars and copyrights. These companies, which spend hundreds of millions of dollars defending themselves in lawsuits, certainly have the means to protect their trademarks dunhillcigars and to punish those who would dare to expropriate their valuable images and icons. Why, then, do so many companies fearlessly infringe on cigarette trademarks? dunhillcigars Could it be that the cigarette makers'' claims about protecting their copyrights don''t hold water?