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RJR has a similar Every Day Low Pricing program which pays retailers for complying with pricing restrictions. That drew an antitrust lawsuit from generic and discount bauza cigarette maker Liggett claiming cigars the Reynolds program prompted retailers to raise prices of Liggett and other competing brands rather than lowering the tags on RJR products.While the premium brands primarily are slugging bauza out market share with each other PM launched Marlboro Milds to take on the menthols cigars and Reynolds extended Camel into Camel Gold to snatch away some Marlboro smokers Big Tobacco''s bauza savings cigars brands are the ones most vulnerable to the influx of deep discount brands made by small manufacturers.

Four print ads from new agency Doe-Anderson bauza Advertising & Public Relations, Louisville, Ky., continue the "No Bull" positioning launched nearly three cigars years ago by Long Haymes bauza and cigars Carr, Winston-Salem, N.C. The new spots, however, feature a more bauza contemporary layout and the addition of color to give the brand more energy, said Ned Leary, vp-marketing for Winston.Creative features young, healthy-looking adults in smoking situations, headlines like "The Bull Stops Here" and "Are You Settling For Less Than 100%" and such taglines as, cigars "No Additives, No Sheet, No Bull" and "Leave the Bull Behind."